Star Formation

 

Story Intro

The words "rags to rockstar" have played on my mind for many years now.  It's a play off the verbiage "rags to riches", but that's where the comparison ends.  There is no monetary value.  I wanted to create a brand for influencers, leaders, and risk takers.  Rags to Rockstar is for those who motivate, strive for success, and bleed ambition.  We all have a starting point, our "rags" stage in life.  As we push forward, overcoming obstacles, failures, and pour sweat and tears into our passions, we aim for that "rockstar" status.  That's where you want to be...that's Rags to Rockstar…

 

 Story Intro

Growing up, I continually watched my mother work to make a better life for us.  Her passion was her family. I get my ambition, drive, attention to detail, and perseverance from her.  She overcame many obstacles to become a very successful woman...she truly was a "rockstar".  As a kid, I was never interested in organized sports.  I always gravitated toward action or extreme sports, getting an early start with freestyling bikes.  I miss my GT!  From there and growing up on the east coast of Florida, I really got into bodyboarding - yes, this is a sport and has its own magazine.  I bodyboarded all throughout Jr High and High School, and still do to this day.  During flat days, skateboarding was it.  We would get kicked off of private property so often, I ended up building a small halfpipe in my backyard - thanks mom!  Scurfing and wakeboarding kept us busy as well.  On the flip side, I've always been into fashion.  From the early days of having to iron my t-shirts before school and have the perfect tight rolled pants to today where everything has to coordinate.  So by mixing my interests of action sports and fashion, along with being full of ambition and passion…Rags to Rockstar was born.  -Bobby C.

  

Bobby C